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THE

HUMAN EDGE

The secret weapon of top salespeople.

A weekly newsletter for people who want to sell with confidence and connection.

100% free, unsubscribe anytime.

What Is The Human Edge?

The Human Edge is where Relationship Intelligence Selling comes to life.
Each week, Brett shares a short, focused lesson that helps you:

✓ Understand how people think and decide

✓ Ask better questions

✓ Build trust faster

✓ Handle objections without pressure

✓ Turn conversations into real progress

✓ Close with trust instead of pressure

Get sales skills that help you grow as a sales professional

The Human Edge is your weekly insight into selling with confidence, clarity, and connection.
Each email gives you practical tools you can use the same day.


When you subscribe, you get:

✓ Real-world conversation tips
✓ Relationship Intelligence breakdowns
✓ Buyer psychology insights
✓ Question frameworks and prompts

✓ Short stories from Brett’s 30+ years in sales
✓ Scripts and questions you can save and reuse
✓ Early access to updates, & the upcoming RI Sales Course
✓ Exclusive bonuses only sent to subscribers

Recent Posts


Apr 20, 2026

byBrett Madden

I wrote a book. 30 years in the making

I've been in sales for over 30 years. And for all of that time, the advice I gave lived in conversations with my teams and with people I mentored, in the midst of deals that were going sideways or ones that were going really well.

I wrote a book. 30 years in the making

Apr 13, 2026

byBrett Madden

Why most sales conversations never actually get there.

Most buyers don't open up right away. And that's not their problem, that's yours to solve.

Why most sales conversations never actually get there.

Apr 6, 2026

byBrett Madden

What Your Best Deals Have in Common

Why your best deals never feel like a grind.

What Your Best Deals Have in Common

Apr 2, 2026

byBrett Madden

Youre Doing Everything Right... So Why Are Deals Still Falling Apart?

Why does it feel like your results have hit a wall? There's something no one teaches you when you're just starting out in sales.

Youre Doing Everything Right... So Why Are Deals Still Falling Apart?

THE HUMAN EDGE

The Secret Weapon of Top Salespeople

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